Tag Archives: CEO

“Imagine a world where people wake up inspired to go to work.” Simon Sinek “Start With Why”   It happened again. Hardly any hands in the air. I believe executives and principals need to know this. I was recently speaking at a professional conference for Personal and Executive Assistants in …

There is a certain gender stigma attached to specific industries within the workplace. To the lay person, a Personal or Executive Assistant is usually seen as a female; both television and cinema often depict a successful business mogul having his or her own female assistant. The reality is that the …

“The only way to do great work is to love what you do.” – Steve Jobs * It’s about love. The great assistants all love what they do. They unabashedly and unapologetically love their work in support of others. They blow off comments like, “You’re just an assistant,” because they …