Tag Archives: ultimate assistant

Have you ever wondered how the assistants to celebrities keep their über-famous principals happy, calm, and on time considering that the word “no” is rarely in their vocabulary? If the answer is “yes,” allow me to pull back the curtain on a few trade secrets that will make your principal …

“The only way to do great work is to love what you do.” – Steve Jobs * It’s about love. The great assistants all love what they do. They unabashedly and unapologetically love their work in support of others. They blow off comments like, “You’re just an assistant,” because they …